DEVELOPERS: How to Email YouTubers About Your Game (Day 3208 - 9/6/18)

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Stephen shares with developers how they should email YouTubers about their game.

In his own experience, he only look at emails for 5 to 10 seconds, which means that developers only have that short window of time to get a content creator's attention.

So how can you, as a developer, achieve that?
 * Recognize the fact that your email is important.
 * Use your subject line well!
 * Keep it short!
 * (optional) Use emojis.
 * Make it clear that your email is about a game that content creators can play now.
 * Be specific about the genre of your game.
 * If someone in your team has worked on a AAA title, mention that!
 * Add in something quirky that's related to the game.
 * You don't need to mention the game console in the subject line, unless it is a Switch exclusive.
 * Start your email with animated GIFs or screenshots of your game.
 * Put all of the most important information in the first paragraph.
 * If you need more than one paragraph, use bullet points.
 * Do not hide the link to your game trailer or the link for requesting a key.
 * If you're sending the key out in a email, put it obviously at the start of the email underneath any screenshots.
 * Make key requests easy to deal with.
 * If the key request is done manually, respond quickly!
 * Please don't make content creators log into a page, especially if the login page is set up incorrectly.
 * Don't worry about providing a key in the email.
 * If you can, personalize.

To end off the video, Stephen shares an email from TinyBuild, a game company that has consistently sent good emails.