Stephen shares with developers how they should email YouTubers about their game.
In his own experience, he only look at emails for 5 to 10 seconds, which means that developers only have that short window of time to get a content creator's attention.
So how can you, as a developer, achieve that?
- Recognize the fact that your email is important.
- Use your subject line well!
- Keep it short!
- (optional) Use emojis.
- Make it clear that your email is about a game that content creators can play now.
- Be specific about the genre of your game.
- If someone in your team has worked on a AAA title, mention that!
- Add in something quirky that's related to the game.
- You don't need to mention the game console in the subject line, unless it is a Switch exclusive.
- Start your email with animated GIFs or screenshots of your game.
- Put all of the most important information in the first paragraph.
- If you need more than one paragraph, use bullet points.
- Do not hide the link to your game trailer or the link for requesting a key.
- If you're sending the key out in a email, put it obviously at the start of the email underneath any screenshots.
- Make key requests easy to deal with.
- If the key request is done manually, respond quickly!
- Please don't make content creators log into a page, especially if the login page is set up incorrectly.
- Don't worry about providing a key in the email.
- If you can, personalize.
To end off the video, Stephen shares an email from TinyBuild, a game company that has consistently sent good emails.